Search Engine Optimisation (SEO)
Almost anyone can 'make' a website these days. But only the very best developers are able to deliver a website that looks great, is fully secure and is easy to find on the Internet. Your website needs to be found by both search engines (Google, Yahoo, Bing etc) and your target customers.
The Internet is a competitive place where many companies are using the same keywords to attract the same audience. Therefore the process of search engine optimisation (SEO) for a website is not an exact science. It is a science and here at Future Business, we like science and are really good at it. In our laboratory, we have developed a number of systems and tools that help search engines find websites.
Content is King
Content rules the Internet and SEO cannot happen effectively if a website lacks really good content. It is your job to write lots of great things about your company and industry to satisfy these search engines. This is the most overlooked part of web development, yet it is critical for the long-term success of the website. If this isn't your area of strength, we have some great writers who have worked wonders for many of our clients.
Content reduces your online marketing costs and our websites come with software that matches that content with search engine software. The goal is to maximise the "organic" search engine traffic that lands on your website. When your website is rich in words that are relevant to your industry, the search engines bump you up the visibility ladder and expose you to "organic" search engine traffic (that's free advertising).
Eliminated Costly Advertising:
As more and more businesses turn to online selling and advertising, the search engines now require very precise content. Future Business has developed a suite of products that can help deliver solid results in your website's ranking within the major search engines and can give you that edge over your competition. The net result is a greatly reduced need for costly cost per click (CPC) advertising on your part.
With our knowledge of the search engines we can guide you on how to build your content and how to benefit from the traffic visiting your website. Sometimes having great content is not enough because the website is not well organised. With our expertise, you don't have to worry about that because we take care of structuring your website correctly so that you get the most out of its content.
Another key aspect of our service is giving your the confidence to manage most of your own website (our websites are extremely easy to use). We want you to have the skills to work with your website every day as you do any other aspect of your business. The ongoing success of your website lies in you giving visitors interesting content and keeping in touch with them. This ensures the website is always working hard for you without the cost of paying and waiting for someone else to do it.
If you want to go further and develop tools of your own we can help you there too - if you have ideas how your service or product could be sold more efficiently we can help you build those structures. We recognise that our clients know their industries and customers better than anyone. We are open to listening to what our clients experience on the ground and our websites are built to grow and evolve with the company. We have developed a number of tools, on request, for our clients - from e-vouchers to interactive elements of websites - that can attract more traffic.