Privacy Policy

Last updated: 7 Feb 2020

Future Business respects your privacy and is committed to protecting personal data. This Privacy Policy explains how we collect, use, store, and protect personal data when you use our website, contact us, become a client, or interact with our marketing and reporting services.

Who We Are

Future Business is an Irish web, hosting, software, and digital marketing services provider.

Website: https://www.fbi.ie
Email: futurebusiness@fbi.ie
Address: Unit 5 Eden Centre, Grange Road, Rathfarnham, Dublin 16, D16 PK63, Ireland

For the purposes of data protection law, Future Business may act as a data controller for our own website, client enquiries, business administration, and marketing activity. Where we process data on behalf of a client through hosting, CMS, CRM, analytics, or marketing systems, we may act as a data processor under that client's instructions.

Personal Data We Collect

We may collect and process contact details, enquiry details, account and service records, website and technical data, marketing and campaign data, and information provided when connecting third-party services or authorising integrations.

This may include name, email address, phone number, company name, IP address, browser/device information, pages visited, referrer, cookies, analytics identifiers, UTM parameters, ad click identifiers, landing page, lead source, consent status, CRM lead status, and campaign performance data.

How We Use Personal Data

We use personal data to respond to enquiries, provide and support services, manage client accounts, secure systems, diagnose technical issues, measure website and campaign performance, attribute enquiries to marketing sources where appropriate, prepare reports and recommendations, comply with legal obligations, and improve our services.

Legal Basis For Processing

Depending on the context, we process personal data on the basis of consent, contract, legal obligation, or legitimate interests, provided those interests are not overridden by your rights.

Cookies, Analytics, And Marketing Tools

Our websites and client systems may use cookies, analytics, server logs, campaign parameters, and similar technologies to operate websites, protect systems, understand usage, and measure marketing performance.

Depending on the service, we may work with tools such as Google Analytics, Google Ads, Google Search Console, Microsoft Advertising/Bing, LinkedIn, Meta, Matomo, ecommerce systems, CRM systems, and similar reporting or advertising platforms.

Where required, non-essential cookies or tracking will be subject to consent controls. You can also control cookies through your browser settings.

Third-Party Platforms And Integrations

When you authorise or use third-party integrations, those platforms may process data under their own privacy notices and terms. Examples include Google, Microsoft, LinkedIn, Meta, Matomo, payment providers, hosting providers, email providers, and other service platforms used to deliver or measure services.

We only use official APIs or approved integration methods where possible. We do not sell personal data, scrape private platform data, or use third-party platform data for unauthorised profiling.

Client Marketing And Reporting Services

For approved client accounts, we may process marketing and reporting data to help clients understand campaign performance and website enquiries. This may include campaign source, ad click identifiers, landing page, enquiry details, CRM status, analytics journey references, and conversion events.

Where we process this information on behalf of a client, the client remains responsible for ensuring that its own privacy notices, consent mechanisms, and lawful bases are appropriate. We process such data under client instruction and applicable data processing terms.

Sharing Personal Data

We may share personal data with hosting, IT, security, analytics, CRM, email, payment, accounting, support, advertising, and reporting service providers where necessary to provide services. We may also share data with professional advisers, regulators, or public authorities where required by law.

International Transfers

Some service providers or platforms may process data outside Ireland or the European Economic Area. Where this happens, we rely on appropriate safeguards such as adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms where required.

Data Retention

We keep personal data only for as long as necessary for the purpose it was collected, including to provide services, maintain records, resolve disputes, meet legal/accounting obligations, protect systems, and support legitimate business needs.

Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

Your Rights

Subject to applicable law, you may have rights to access, correct, delete, restrict, object to processing, withdraw consent, request data portability, and lodge a complaint with the Data Protection Commission in Ireland.

To exercise your rights, contact us at futurebusiness@fbi.ie. You can contact the Irish Data Protection Commission at https://www.dataprotection.ie.

Direct Marketing

We may contact existing or prospective business contacts about relevant services where permitted by law. You can opt out of direct marketing at any time by contacting us or using any unsubscribe option provided in the communication.

Children's Data

Our services are intended for businesses and adults. We do not knowingly collect personal data from children through our website for marketing purposes.

Changes To This Policy

We may update this Privacy Policy from time to time. The latest version will be posted on this page with an updated date.